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If you wanted to get an idea of how popular a website is, one of the most well-known ways to check for that is to find out the “Web Alexa” of the website.
Owned by Amazon.com, Alexa is a web analytics company that provides web traffic data and other marketing metrics based on information it picks up from around the web via various toolbars and web browser extensions.
Although Alexa runs a number of services and has even been involved in some notable projects in the past (like providing a database that served as the basis for the creation of the Wayback Machine), its most noted service or tool is “Alexa Rank.”
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Now, “Alexa Ranking” is a metric that ranks websites in the order of their popularity. It is a global ranking system that utilizes web traffic data to create a list of the most popular websites on the Internet in relation to usage.
This list does not contain ALL the domain names in the world, but it does contain millions of them. The only reason a domain name may not be included (usually automatically) in Rank in Alexa is if it is not popular enough in terms of the number of people visiting or using it.
According to Alexa, this ranking is based on “how well a website [is doing] relative to all other sites on the web over the last 3 months.”
As for how Web Alexa websites, the more popular a website is, the lower its ranking. Yes, it is normal! This means that the website that ranks “1” on Alexa is the most visited as opposed to one that ranks at “100,000” for example.
