Comprehensive keyword research: We ensure you appear for the RIGHT searches by completing thorough keyword research up front, and monitoring your Pay Per Click (PPC) Marketing campaign’s performance closely throughout.
Effective ad creation: We work with you to produce the most effective ads that get high conversions.
Landing page conversion optimization: If need be, we will create a landing page on your site tailored to receive the visitors that have clicked through from your PPC ads. This allows us the freedom to create a page specifically designed to sell, as opposed to serving the multiple other purposes your site was created for.
Split testing and comparison of ads: We’ll set up comparisons to test the effectiveness of different ads. This will allow us to hone our content and presentation.
PPC mini-campaigns: Let us target your state, city, or even neighborhood with ads, or set up a small campaign designed to push one specific product or service.
Remarketing campaigns: Reconnect to past site visitors that have shown interest in your product or service. Using a remarketing campaign can help increase return on ad spend while increasing sales or leads.
Proof of ROI through detailed reporting: There are some excellent data tracking tools built into Google Ads, Bing Ads, and other PPC services. We wade through the data and generate a customized PDF report highlighting the most important information.
What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google Ads PPC, which we’ll talk about below).